Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
Jean-Philippe Deschamps, P. Ranganath Nayak
According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R & D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups - employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshaling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.
साल:
1995
प्रकाशन:
Harvard Business Press
भाषा:
english
ISBN 10:
0875843417
ISBN 13:
9780875843414
फ़ाइल:
EPUB, 2.04 MB
IPFS:
,
english, 1995